Skip to main content
You have permission to edit this article.
Edit
Campaign aims to attract remote workers to New Mexico city
AP

Campaign aims to attract remote workers to New Mexico city

  • 0

ALBUQUERQUE, N.M. (AP) — New Mexico’s largest city is launching a new marketing campaign to attract remote workers who can do their jobs from anywhere.

Albuquerque’s effort also is aimed at getting former residents — also known as “boomerangers” — to move back as a way to boost the local economy.

City officials announced Wednesday that they’re partnering with a local firm to highlight Albuquerque as an ideal place for people seeking a more healthy lifestyle with room to grow. They’re hoping to capitalize on trends that have been accelerated by the pandemic — namely people wanting to move away from large cities.

Mayor Tim Keller touted the city as less crowded, less stressful and more affordable.

“As a boomeranger myself, I know that these assets, combined with our unique history and diverse culture, can be a huge pull to come back home,” he said in a statement. “Newly remote workers are realizing they don’t have to be tied to big cities anymore."

The city contracted with Esparza Digital + Advertising to pull together the ABQ Home for Life campaign. It will include digital advertising and social media focused on a handful of key cities such as Houston, Portland and Los Angeles. More cities will be added.

City officials said a dashboard has been set up to collect data and measure the campaign's overall performance.

Copyright 2021 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

Concerned about COVID-19?

* I understand and agree that registration on or use of this site constitutes agreement to its user agreement and privacy policy.

Related to this story

Most Popular

Get up-to-the-minute news sent straight to your device.

Topics

all

Breaking News

Breaking Sports News

News Alert